Your Sales Team Deserves
a Proven Process.
Selling With Purposeโข is a structured, 6-session annual sales training program built on the 4P Framework and 7-Step Sales Process. Your team will learn how to prospect, present, and close โ using a repeatable method designed for your business.
over 12 months
Train ยท Design ยท Coach
Any industry, any product
One year. Six sessions. A sales process your team will actually use.
Most sales training is a one-time event. A seminar, a workshop, a speaker. Your team gets motivated, they go back to the office โ and six weeks later, nothing has changed. The habits didn't form. The process didn't stick.
Selling With Purposeโข is built differently. It's a structured, 6-session program where your team learns a complete sales process, builds custom tools for your business, and then spends a full year applying it with accountability built in at every step.
Your team doesn't need more inspiration. They need a process โ and the repetition to make it permanent.
Barry Barrett created Selling With Purposeโข after 25+ years in sales because he couldn't find a program that combined proven process with real accountability. The 4P Framework and 7-Step Sales Process are the result of everything he's learned โ refined through real selling, not academic research.
What Leaders Walk Away With
A repeatable sales process
Every rep follows the same 7 steps โ from first contact to close
Custom sales scripts
Built in the training โ specific to your product, service, and market
A personal Sales Scorecard
Objective metrics that make performance visible and trackable
A Personal Sales Plan
Reviewed and refined across all 6 sessions โ tied to 90-day goals
Accountability built in
Every session opens with a scorecard review โ nowhere to hide
Confidence and consistency
Your team sells the same way, every time โ with real conviction
The 4P Framework of Sales
The proprietary framework forms the backbone of everything your team learns. The 4P Framework builds the mindset.
Three phases designed to build the knowledge, apply it to your business, and make it permanent through repetition and real-world accountability.
Phase 1: Train
Learn the frameworks. Establish the 4P Framework, the 7-Step Sales Process, and the Triangle of Trust โ the foundation your entire team builds on.
- 4P Framework: Philosophy, Psychology, Process, Presentation
- Triangle of Trust & Sales as a Profession
- Ideal Client Avatar (ICA) exercise
- Needs/Wants Assessment using Socratic Method
- Build your custom Sales Scorecard
Phase 2: Design
Apply it to your business. Turn the training into custom tools โ built for your team, your product/service, and your market.
- Your Ideal Client Profile
- Your Sales Scripts
- Your Scorecard
- Your Presentation
- Sales Philosophy โ personal and team
Phase 3: Coach
Master it through repetition. Live role play, scorecard accountability, and refinement โ so the process becomes permanent habit.
- Live Role-Play Scenarios
- Must-Know Objection Handling
- Scorecard Review & Pipeline Accountability
- 90-Day Rock check-ins
- Final Role Play Tournament & Plan Presentation
Sessions 1โ3 are spaced ~5 weeks apart to build momentum fast. Sessions 4โ6 shift to quarterly โ giving your team time to apply the process with real clients and come back with real data.
- The 4P Framework: Philosophy, Psychology, Process, Presentation
- Triangle of Trust & Sales as a Profession
- Ideal Client Avatar (ICA) exercise
- Personal Sales Philosophy workshop
- Build your custom Sales Scorecard
- Needs/Wants Assessment using Socratic Method
- Identifying the right solution for each prospect
- Value-based storytelling & custom scripts
- Closing techniques: psychology, framing, objection handling
- The 5 Common Objections & how to resolve each
- Build and customize your sales scripts
- Relationship management & Circle of Competence
- Follow-Up Plan: 3-day, 30-day, thank-yous, referrals
- Mastery habits: weekly rhythm and scorecard tracking
- Set 90-Day Sales Goals and Rocks
- Full recap of the 7-Step Sales Process
- Role play: prospecting to close โ scenario practice
- Scorecard & pipeline review
- 90-Day Rock check-in
- Draft your Personal Sales Plan
- Advanced role play & objection handling
- Reinforce the weekly sales cadence
- Update Rocks & refine your Personal Sales Plan
- Individual coaching and feedback
- Real-world application review
- Final Role Play Tournament & Plan Presentation
- Scorecard + pipeline review
- Final 90-Day Rocks
- Recognition & celebration
- Next steps for ongoing mastery & mentorship
Every tool is built in the training โ specific to your team, your product, and your market. Not borrowed from someone else's industry.
Selling With Purpose Workbook
A complete participant workbook used in every session and kept for ongoing reference throughout the year.
Custom Sales Scorecard
Built in your specific language, for your product/service, tracking the metrics that matter most for your team.
Personal Sales Plan
Reviewed and updated across the year โ a living document tied to each rep's 90-day goals and tied to real pipeline data.
Custom Sales Scripts
For your product/service โ built in the training, tested in role play, refined in the field. No generic scripts from someone else's industry.
Barry Barrett spent over 25 years in sales before he ever taught it. After the Marine Corps, he built a career consistently exceeding targets across multiple industries โ and in 2010 helped grow his family's auto repair business to over $1 million in annual revenue in four years using the same process he now teaches.
He created Selling With Purposeโข because he couldn't find a sales training program that did what good sales actually requires: a proven process, repeated over time, with accountability built in. The 4P Framework and 7-Step Sales Process are the result of everything he's learned โ refined through real selling, not academic research.
Barry also serves as an Expert EOS Implementer โ the highest tier in the EOS Worldwide network โ with 775+ session days facilitated. His clients get a facilitator who understands how businesses run at every level, not just how sales teams are trained.
Selling With Purposeโข
Six full-day sessions. One complete sales operating system for your team.
Per Session
Billed as each session is scheduled
Full Program
Complete 6-session program ยท one investment for the year
Your Team
Fill out the form and Barry will be in touch within one business day to answer your questions and map out what the program looks like for your team.
Whether you're ready to get started or just exploring, this is the right place to begin.
- Barry personally talks to every inquiry
- No pressure โ just an honest conversation about what's right for your team
- Programs can typically be scheduled to start within 4โ6 weeks
- EOS clients: Selling With Purposeโข integrates seamlessly with your EOS rhythm
- Custom program plans provided at no charge before you commit
Schedule a Discovery Call
Barry will follow up within one business day.
Running on EOS? Selling With Purposeโข fits right in.
The 7-Step Sales Process and scorecard accountability align naturally with the EOS Tractionยฎ model. For EOS companies, this program deepens the Sales Component โ giving your sales team the same structured accountability your leadership team uses every week. Ask Barry how it fits into your EOS journey.
EOSยฎ and Entrepreneurial Operating Systemยฎ are registered trademarks of EOS Worldwide, LLC. Barry Barrett is an Expert EOS Implementerยฎ operating as an independently owned and operated EOS Implementer franchisee through Business With Purpose, LLC. Selling With Purposeโข is an independent program of Business With Purpose, LLC and is not affiliated with or endorsed by EOS Worldwide, LLC.