Your Sales Team Deserves a Proven Process.
Selling With Purpose is a structured, 6-session annual sales training program built on a proven 4P Framework and 7-Step Sales Process.
Your team will learn how to prospect, present, and close — consistently — using a repeatable method designed for your business.
SCHEDULE A CALLIf your sales team has any of these problems, you're in the right place.
- Your sales results are unpredictable. Some months are great. Others aren't. You can't figure out why — or how to fix it.
- Everyone sells differently. There's no consistent process. Results depend on whoever happens to be having a good week.
- You've tried sales training before — it didn't stick. One-day workshops feel good in the moment and fade within two weeks.
- Your team doesn't know how to handle objections. When a prospect says "I need to think about it," the deal dies.
- You don't have enough in the pipeline. Prospecting is inconsistent, reactive, and nobody has a real system for it.
INTRODUCING
Selling With Purpose
A structured, 12-month program — six full-day, in-person sessions every other month — that gives your sales team a repeatable process to follow from first contact to close. Every session builds on the last. Every participant leaves with custom tools built for their specific role, product, and market.
- One Process. Consistent Results.
- Objections Handled. Deals Closed.
- Built to Stick.
How It Works:
The 3-Phase Proven Process
Phase 1: TRAIN
Learn the frameworks.
- Establish the 4P Framework, the
- 7-Step Sales Process, and the
- Triangle of Trust
The foundation your entire team builds on.
Phase 2: DESIGN
Apply it to your business. Turn the training into custom tools:
-
Your Ideal Client Profile,
-
Your Sales Scripts,
-
Your Scorecard,
- Your Presentation.
Built for your team, your product/service, and your market.
Phase 3: COACH
Master it through repetition.
- Live Role Play,
- Real-time Objection Handling,
- Scorecard Review,
- 90-day Accountability
We don't save coaching for later — it's built into every session day from the start.
Your 12-Month Sales Training Roadmap
Six full-day, in-person sessions — every other month — each with a defined agenda, clear deliverables, and homework to apply between sessions.
Here's exactly what your team will experience:
Session 1 — The Foundation
4P Framework · Triangle of Trust · Ideal Client Avatar · Custom Sales Scorecard · Personal Sales Philosophy · 90-Day Sales Rocks
Session 2 — The Application
7-Step Sales Process · Needs/Wants Assessment · Presentation Workshop · The 5 Objections · Closing Techniques
Session 3 — Scripts, Follow-Up & Mastery Habits
Custom Sales Scripts · Relationship Management · Follow-Up Plan · Role Play Scenarios
Session 4 — Sales Psychology
Behavioral Change · Active Listening · Cognitive Bias · Role Play Scenarios · Scorecard Review
Session 5 — Mastery in Motion
Advanced Role Play · Objection Mastery · SPIN Selling · Rock Review & Plan Refinement
Session 6 — Perform, Review & Plan Year 2
Final Role Play Tournament · Year-in-Review · Scorecard Review · Year 2 Sales Plan
What Makes This Program Different
The 4P Framework of Sales
Philosophy
What you believe will be your outcome. Your mindset, values, and approach to selling set the stage for every interaction. We start here because everything else depends on it.
Psychology
How people think, decide, and change. Understanding behavioral patterns, empathy, rapport, and influence gives your team the tools to connect with any prospect — not just the easy ones.
Process
The 7-step framework that takes a prospect from lead to paying client. Simple, repeatable, and built to work in any industry.
Presentation
The value-based story that guides your prospect through the process. We teach your team how to ask the right questions, tell compelling stories, and present in a way that resonates.
What Every Participant Walks Away With
- Selling With Purpose Workbook — A complete participant workbook covering every framework, exercise, and tool from all six sessions
- Custom Sales Scorecard — Built to your specific measurables, pipeline stages, and lead/lag indicators
- Personal Sales Plan — Developed across the year and refined at every session — a living document that grows with your team
- Custom Sales Scripts — for your product/service, for your market.
Selling With Purpose Is Built For You If...
- You lead a sales team of 2 or more people and results are inconsistent
- You've done sales training before but it didn't last — and you're ready for something that sticks
- You want your team to follow a defined process, not wing it on every call
- You're ready to invest in your people for the full year, not just a one-day event
- You're already running on EOS and want the same structure applied to your sales function
Your Trainer: Barry Barrett
Barry Barrett has spent over 25 years in sales — not teaching it from the sidelines, but living it. After leaving the Marine Corps, he built a career in sales that consistently exceeded targets across multiple industries. In 2010, he helped grow his family's automotive repair business from the ground up to over $1 million in annual revenue in four years.
Today, Barry is an Expert EOS Implementer with over 750 session days facilitated over multiple industries — helping entrepreneurial leadership teams build businesses that run with clarity and traction. Selling With Purpose is the natural extension of that work: the same proven-process philosophy, applied to your sales team.
Barry doesn't teach theory. He teaches what works — because he's used it himself.
"The Sales Training Class was a great experience for personal and professional development. The training allowed for personal reflection of my interactions with internal and external customers, which has afforded me the opportunity to learn and grow in my career."
- Kim, student
"He goes above and beyond to empower us as sales professionals and drive tangible results. His expertise, engaging teaching style, customization, and motivation makes him an invaluable asset for any organization seeking to enhance its sales team's performance.
- Sheyla, student
"I would highly recommend this program to any business looking for growth and success."
- Jose, student
GET STARTED TODAY!
Selling With Purpose
Schedule a 30-minute call with Barry.
We'll talk about your team, where the gaps are, and whether Selling With Purpose is the right fit.